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Platinum: The platinum jewelry at is made of finest quality jewelry grade platinum. The sharp white tone of platinum gives diamonds an extra kick. With a mirror like shine it will enhance the color/contrast of any stone set in it. You can also opt for a matte/brushed finish, Men prefer this look as it gives the metal a tough and industrial look. Today, It is the most popular metal for jewelry because of its versatility and durability.

Although similar in appearance, Platinum and white gold are worlds apart. The two metals differ tremendously not only in strength, But also in color. All gold is originally yellow in color, It is made to appear white with the addition of certain alloys. So actually, The color of platinum is whiter than white gold.

round platinum ring  platinum tennis bracelet  platinum marquise diamond engagement ring

If platinum is scratched, It will not lose any metal and it does not wear away over time. Also, Unlike other metals, Platinum does not expand or distort when exposed to heat, and it never tarnishes. Instead, it ages beautifully by developing a lustrous patina. It is also hypoallergenic, So it is a great alternative for those with allergies to silver or gold. Being a very dense metal and heavier than most metals it is commonly used as a secure Diamond Setting.

The majority of our platinum jewelry is 95 percent pure platinum combined with 5 percent of other alloys. For guaranteed quality in platinum make sure you look for a 950 plat, plat, pt, or platinum stamp. This will insure you are getting the highest quality platinum.

Cleaning and Care of Your Platinum Jewelry

While we recommend that your jewelry should be cared for by a reputable professional. Cleaning your platinum jewelry with soap and warm water and a light buff with a polishing cloth is usually all that is required to maintain the metal's luster.

View our beautiful platinum jewelry: Diamond Engagement Eings in Platinum, Men's Platinum Wedding Bands, Ladies Platinum Wedding Rings, Platinum Diamond Eternity Bands, Men's Platinum Rings, Women's Platinum Rings.