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How to Tell If a Diamond Ring Is Real or Fake

How to Tell If a Diamond Ring Is Real or Fake

Knowing how to tell a real diamond ring from a fake can be extremely useful. Due to the rising popularity of cheaper diamond simulants, the supply of fake diamond rings is steadily increasing.

Professional jewelers sell fake diamond rings that are pretty realistic. Although professional retail sellers have to clarify if a diamond is real or fake, other sellers on marketplaces or auction websites might state that they do not know, and you’ll pay for what you get. Another way that being able to tell a real diamond ring vs fake can help you is to catch diamond-switching if you ever suspect it.

How can you tell if a diamond ring is real? To help you determine if your diamond ring is real or fake at home, we’ve put together a guide on diamond testing methods you can do at your house - some you may even be able to do in the store.

The Importance of Knowing How to Test a Diamond Ring

You might be wondering, how useful is it to be able to tell a real diamond ring from a fake? Well, lately, it’s more important than ever. First of all, more and more millennials and younger generations are buying diamond simulants to save money - this increases their demand and the number of fake diamonds on the market.

Second, there are some untrustworthy scam artists who use various tactics, such as a bait-and-switch method, to take your real diamond and replace it with a fake.

What is Diamond Switching?

Diamond swapping occurs most often with people who leave their diamond ring unattended with an uncaring low-level employee, such as a sales associate, or at an unreputable jeweler or pawn shop without researching the store or taking the right precautions.

Real diamonds can be swapped out for a fake diamond in an incredibly short amount of time, so deceitful employees in a pawn shop or other store could successfully swap your diamond just by going to the backroom for a few minutes.

Some scam artists really perfect their methods for swapping a real diamond for a fake one. Usually, they will keep the real diamond from your ring and put a Cubic Zirconia stone, or another diamond simulant, in its place, so you walk away with it.

Because once you walk out of the store without checking your diamond, the jeweler could completely deny it. The employee who did it could quit. You want to know a fake diamond vs real to catch any suspicions before leaving the store.

How to Avoid Diamond Switching?

To avoid diamond switching, there are a few precautions you should follow.

  1. Know your diamond ring inside and out. You want to take time to look at your diamond ring thoroughly, that way you can pick up on anything that seems awry when you’re picking it up, or taking it back from the jeweler. Look closely at its shape, especially under a loupe if you have one. Look at the way it reflects light, many times before you come into the store.
  1. Get your diamond ring appraised and insured as soon as you get it. If you get a qualified appraisal from a professional, preferably from an independent, 3rd party appraiser (someone who doesn’t work in jewelry retail or pawn shop appraisal). Look to see if they have gemology certifications from a gemology program, such as these:
    1. Gemological Institute of America (GIA)
    2. Gemmological Association of Great Britain (Gem-A)
    3. International School of Gemology (ISG)
    4. California Institute of Jewelry Training
    5. Diamond Council of America (DCA)

The best diamond jewelry appraiser should also have an active membership to a gemological association, such as some of the following:

  1. The National Association of Jewelry Appraisers
  2. The American Society of Appraisers
  3. The Jewelry Judge Network
  4. The Association of Independent Jewelry Valuers

Getting an appraisal before you take your diamond ring or other jewelry in for maintenance is important because once you have an expert provide a grading report of your diamond ring, it serves as evidence that your ring has been tampered with if you go to pick it up, and a gem expert tests it and determines that the diamond is not the same as the original.

    1. Research a jewelry store before going in to buy or schedule repairs. After you’ve had your ring appraised and insured, you want to research a jewelry store in a convenient location near you where you can establish an ongoing professional relationship with a jeweler you trust for all of your needs. Diamond rings require regular care to look their best, so it’s important to find a jeweler you like. They should have good communication, provide multiple ways to reach them, and they should be very knowledgeable on gemstones, precious metals, and fine jewelry.
      1. Know how to conduct a quick in-store test. A great test to tell a real diamond ring from a fake is the sparkle test. We’ll go over it in more detail, but it involves looking at the colors of light your diamond reflects, and how it disperses light and color. You’ll want to do your research on diamond brilliance vs. moissanite reflection and other diamond simulants. This way, you might be able to catch something suspicious before leaving the store.

In 2017, there was a controversy where around eight customers accused Kay Jewelers of swapping out their real diamonds in their engagement ring for much cheaper moissanite stones when they gave it back after conducting repairs. This is rarely an occurrence with reputable jewelers, but nevertheless, it’s good to know how to distinguish a real diamond from a fake.

That said, if you do find yourself in a situation where you suspect your diamond ring has been switched, take precautions and exercise safety. If the situation seems like it could become dangerous, don’t stay in the store. Try giving a reason for leaving (i.e. have to re-pay your parking meter, grab a snack, answer a phone call, etc), and once you’re safely away, you can contact a lawyer, a certified gem appraiser, and any other legal experts to help you figure out the next best course of action.

How to Know if a Diamond Ring is Real

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It’s unfortunate but true - it’s getting harder to tell a real diamond ring vs fake by looking with the naked eye. There are many diamond simulants that look very similar to real diamonds and pass many at-home diamond tests.

What exactly are diamond simulants? Diamond simulants are gemstones that look like diamonds but aren’t real diamonds. Examples of synthetic diamond simulants are cubic zirconia, moissanite, rutile, white garnet, and polished glass. Natural gemstones that look similar to diamonds are white sapphire, zircon, white spinel, and white topaz.

It can take a few different types of at-home diamond tests to notice the differences between a fake diamond ring vs real, so it’s good to combine tests.

Assembly Check

If you’re trying to figure out if a diamond ring you have is real or fake, one of the first steps you should do is to look at the assembly of the diamond ring; how the diamond is mounted and set on the ring.

If you have a real diamond engagement ring that you know is authentic, it’s a good idea to compare your diamond engagement ring with the ring in question. This can give you a better idea of what a quality diamond ring assembly looks like.

Check the Mount

If you’re wondering, what is the difference between a ring setting and the mounting? The answer is that an engagement ring’s mount is a technical jewelry term that includes the setting, as well as the entire focal point of the ring—the center stone, its adjacent details, and the setting of any accent diamonds or other details.

The mount consists of elements that add to the diamond ring’s design, and also work practically to attach the diamonds to the ring’s band. Here are the things to look at in the diamond ring’s mount to help you determine if it’s fake or real.

      1. Compare the diamonds. How many are there? Whether it’s a three-stone diamond engagement ring, a cluster-design diamond engagement ring, or has diamond accents - all of the diamonds should be similar in color and clarity. Really cheap diamond engagement rings might have diamonds that are mix-matched, which take away from its appearance. Furthermore, if the center diamond is brighter in color than the other diamonds on its mount, it could be a diamond simulant, such as moissanite, surrounded by low-grade diamonds that don’t match its color.
      1. Look at the craftsmanship. If you’re looking at a simple cheap diamond ring, it might not contain any exquisite design elements or intricate craftsmanship. However, real diamond rings should have a mounting and setting that achieves its practical role - to attach the diamonds to the ring—very effectively. If the mount seems weak or shabby, you might just be looking at a cheap fake diamond ring. If it’s a designer diamond engagement ring, look for unique stylistic designs, as well as practicality. Some fake diamond rings can have exquisite-appearing linework, but on closer inspection, it’s factory-molded, and may not secure the gems very well.

After looking at the diamond ring’s mount as a whole, you’ll then want to look more closely at its setting—the part of the ring that specifically holds the diamonds. You may wish to use a magnifying glass or another tool to look more closely at it.

      1. Look at the prongs. How balanced do the diamond ring’s prongs seem to be? If it’s a solitaire diamond ring, does it sit on the ring evenly, with balance?
      2. Look at the paving. If it’s a men’s pave diamond ring (or women’s), are the pave-set diamonds in even rows? Do they all align? Both women’s and men’s real diamond rings will have every diamond set securely, even if it’s pave-set accent diamonds.
      3. Look at the accent diamonds. Are they set, or do they seem glued on? Do they have good cut, clarity, and color? Accent diamonds are smaller in carat weight, so it’s not very expensive to buy accent diamonds that are high-quality. If the accent diamonds lack brilliance or look like glass, they’re probably fake, and it’s likely the center diamond on the ring is also fake. It wouldn’t make sense to create a ring with a real center diamond but have fake smaller diamonds.

Overall, every aspect of the diamond ring’s setting and mounting should be well-crafted and well-balanced, and any designs should look like quality, not like a cheap factory molding.

Check the Metal

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After checking the mount and setting, another thing to check to tell if your diamond ring is real or fake is the metal of the ring. If it’s a real diamond ring, it’s most likely going to be made of precious metal, such as gold, platinum, or sterling silver. Sometimes, diamond ring manufacturers will produce diamond rings from other metals, (sometimes titanium for men’s diamond rings) but even these should appear high quality.

How to Tell if Gold Is Real

Most real gold diamond rings will be made of at least 10K gold or higher. Whether white gold, yellow gold, or rose gold, the diamond ring’s band should contain some kind of hallmark to indicate the gold’s purity. There are several ways to tell if gold is real at home.

      1. Look for the karat stamp or hallmark: This is the first way to tell if the gold diamond ring is real or not. A hallmark is a small stamp on gold jewelry that indicates the gold’s karat weight (and its purity). Depending on the location, there will be different hallmarks.
      • In the United States., the hallmark describes gold purity out of 24 (i.e. 10k, 18k, etc.). In Europe, the number will be a decimal to indicate its gold percentage. (1.00 is pure gold, .75 would be 18K, .417 is 10K, etc).
      • Some manufacturers produce fake gold with hallmarks, and scam artists may add their own, so it’s not always a definitive test—if the ring seems lightweight or cheaply made, it could be a fake gold diamond ring even if it has a hallmark or karat stamp.
      1. Look for a letter mark inside the band: If the gold diamond ring has other letters on it, such as GP, GF, or GEP it is not a real solid gold diamond ring. GP stands for gold plated, GF means gold-filled, and GEP means that it’s been electroplated in gold.
      • Gold plating and gold-filled is real gold, but it’s often thin and far less valuable. It’s less likely to be a real diamond ring if it’s only gold-plated.
      1. Do a scratch test. Applying slight pressure, scrape the band of the gold diamond ring across an unglazed ceramic plate, with light pressure. If you can see a gold mark left on the ceramic, then the gold is likely real. If the mark is black or grey, then it is fake; possibly gold-plated.

There are ways to combine different tests to gain a better understanding of the gold diamond ring’s authenticity, but some tests can damage metals that aren’t gold. If you’re still uncertain, many jewelers test jewelry to tell you if your diamond ring is real or fake.

How to Tell if Sterling Silver Is Real

Real sterling silver means that the fine silver content is 92.5% pure. Real diamond rings are often made from sterling silver; silver-plate and silver-filled rings are much cheaper and of low quality. Sterling silver has specific marks and characteristics that can help you identify real silver diamond rings.

      1. Look for a hallmark/stamp. Real sterling silver rings should always be stamped as 925 or .925 on the band. European sterling has a hallmark symbol stamped on it as well - a small picture such as a lion, anchor, or other symbols. It will also have a letter stamp.
      • If the silver is marked as “800”, it’s not sterling silver but it could still be real silver. This is called a fineness mark and it means that the diamond ring’s band is 80% pure silver. 92.5% sterling silver is the most common, but countries outside of the U.S. or U.K. produce other types of real silver.
      • If it’s marked as EP, EPNS, SP, SF, or something else, the diamond ring is silver-plated or silver-filled. It’s not real sterling, and it’s less likely to have real diamonds as well.
      1. Test the scent of the band. Hold the diamond ring up to your nose and sniff it. If the silver ring has a metallic odor or smells like sulfur, it’s not sterling silver.
      1. Polish the ring’s band with a soft white cloth. Sterling silver is known for its tarnishing. If your diamond ring isn’t brand new, it could have tarnish. If it’s real sterling silver, the tarnish will show up as black residue on the cloth.
      1. Scratch the band’s surface. If you notice flakes of silver coming off and revealing a different metal beneath, it’s not sterling.

If you’re still uncertain, taking it into a professional jeweler can give you an accurate answer as to whether or not your silver diamond ring is real or fake.

How to Tell if Platinum Is Real

Unlike gold and sterling silver, platinum hallmarks are not under specific regulations in the United States or other countries. Due to this fact, it can be difficult to tell if your silver-tone jewelry is a real platinum diamond ring. Here’s how to tell real platinum rings from fake platinum rings.

      1. Look for a stamp or hallmark inside the band. Although platinum isn’t as uniformly identified as silver when it comes to marks, platinum from the U.K. should have specific hallmarks.
      • Any rings that are over 50% pure platinum may have a hallmark designating so.
      • If it says “platinum” on the ring, it’s likely real platinum in the range of 90%-95% pure. This is one of the ways used to designate real platinum diamond engagement rings in the U.S.
      1. Feel the Weight. Though platinum may appear similar to white gold and sterling silver, a good way to tell the difference between platinum rings and other precious metals is by the ring’s weight. Platinum jewelry has double the density of gold, making it a heavier ring.
      • Some other metals are also heavy, so it’s not necessarily a real platinum diamond ring. If it’s stamped as platinum and it feels lightweight, you have reason to doubt its authenticity.
      1. Conduct an acid test. Scratch the diamond ring’s band against a piece of scratch stone (which you can buy in an acid scratch test kit), to leave a few marks on the stone. Put a couple of drops of acid from the kit on the metal band of the diamond ring. If it reacts and dissolves, it’s not real platinum.

If you’re still unsure and you don’t want to potentially damage your ring with further tests if it’s fake, take it to a jeweler, who can use their professional scale and other tools to tell a real platinum diamond ring from fake.

How to Tell if Diamonds Are Real

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What is the best way to figure out how can you tell if a diamond ring is real? Obviously, you’ll have to check the diamonds. Real diamonds have specific traits that add to their stunning appearance. However, fake diamonds can also look really convincing, so you want to do multiple diamond tests at home to figure out if your diamond ring is real or fake.

Sparkle Test

The first test you can do to tell the difference between a fake diamond ring vs real is to examine the way the diamonds shine. This test is really important, because it’s one of the fastest diamond tests you can do, and you can do this test anywhere, even in a store that you suspect may have switched your diamond.

      1. Hold the diamond ring in the light (sunlight or other bright lights)
      2. Twist the ring around in the light to observe its gemstones from different sides.
      3. Examine the colors of light in the gemstone’s reflection.
      4. Look for shades of greys and white, as well as rainbow colors in the diamond ring’s gems.
      5. Diamonds reflect light very well, so you should see both shimmers of white or grey light and some colors inside the diamonds. If the ring’s gems only reflect colored light (especially a lot of orange hues) or produce weak light reflections, and poor colors, it might not be a fake diamond ring.

This test is fast, but it’s not necessarily easy. It takes a certain level of training and familiarity with a diamond’s sparkle to be able to use it to tell a real diamond ring vs fake.

It’s a good idea to practice this test using real diamonds and fake diamonds to compare the two side-by-side in the light. If you don’t have two diamonds, one real and one fake, to work with—you may find resources and videos online to learn how to do this test. You’ll want to learn, for example, how moissanite sparkle compares to diamonds, as well as how other stimulants differ from diamond sparkle, such as diamonds vs cubic zirconia.

Fog Test

This is another easy test to tell real diamonds from fake diamond rings at home or in a shop. Diamonds disperse heat quickly, which makes fog disappear quickly. Cubic zirconia and other gems retain heat longer, so they take longer to clear up from condensation.

      1. Make sure your hands and the diamond ring are clean, as oils can tamper with the results.
      2. Put the ring’s gemstones in front of your mouth and breathe on it until they fog up.
      3. Time how long it takes the diamonds in question to clear up.
      4. If the gems clear up after a few seconds, more likely it’s a real diamond ring. If it stays fogged up for over three seconds, it’s a fake diamond ring.

If you have a diamond you know is real, it can help to breathe on both the real diamond and the diamond in question to compare the results. Use other tests with the fog test, because it’s not a guaranteed determiner of a diamond’s authenticity.

Water Test

Diamonds have a high density, so they should sink in water. Not all fake diamonds will float, but some fake diamond simulants will float in water. Here’s how to conduct the water test on a diamond at home.

      1. Fill a glass with water and drop the diamond into it.
      2. If real, it will sink to the bottom. Other fake stones may also sink, however.

This test only works on loose diamonds, since a diamond ring’s metal will make it sink no matter what.

Heat Test

Be careful with this test, which can be a fire hazard. You can sometimes tell a real diamond from a fake by testing diamonds with heat. Real diamonds form under intense heat and pressure underground, so they can withstand flames - however, other natural diamond simulants can also withstand heat.

      1. Heat the ring’s gemstones with a lighter for about 30-40 seconds, avoiding putting fire on the ring’s band or prongs.
      2. Drop it in cold water, but don’t use ice-cold water.
      3. Examine the gems. If they shatter, it’s a fake diamond ring. If it’s fine, it may be a real diamond.

This method isn’t incredibly accurate, because many diamond simulants can pass the test as well. If these tests still leave you uncertain, go to a jeweler who can tell you if your diamond ring is real or fake.

UV Light Test

This is a safe diamond test that won’t harm your diamond ring. Put the diamond ring under a blacklight. Many real diamonds emit a blueish glow under UV light. Not every diamond fluoresces, but if it glows a color that’s not blueish—such as orange, green, gray, or yellow—it’s likely to be a fake diamond ring.

Read-Through Effect

Diamonds refract light in ways that break up light and images. To conduct the diamond read-through test, and to check a diamond’s transparency, you need a newspaper or other paper with printed text.

Hold the diamond up to the newspaper or printed text. Try to read the words through the diamond. If you can’t read it, it could be a real diamond ring, since diamonds refract light in ways that break up the text and prevent a straight line from showing through them. If you can read the words, it’s not a real diamond ring, but it has fake diamond alternatives.

Loupe Test

All jewelers have a finely made jeweler’s loupe, but you may have one at home if you’re really into gems. If you don’t want to buy a jeweler’s loupe, take it in to a professional jeweler or gemologist to conduct the loupe test.

If you have a jeweler’s loupe at home, you can use it to look at your diamond to examine it for inclusions. A jeweler, however, has professional experience looking at diamonds, and they do it all the time. They’ll know exactly what to look for, and they may pick up on things that you might overlook.

      1. Look for blemishes, imperfections, and inclusions in the diamond ring’s gemstones using the loupe.
      2. If it has flaws and inclusions, probably, it’s a real diamond ring. If it’s flawless, it’s probably a fake synthetic diamond.

Jewelers can gain more insights from this test than the average person because they have specialized training to examine gems. They look at diamonds all the time, as well as fake diamonds, so telling the difference between a real diamond vs a fake diamond will come much more easily to a professional.

Microscope Test

It’s unlikely that you have loose diamonds and a microscope, but if you’re that much of a gem enthusiast, you can try looking at your diamond under a microscope to tell if it’s real. The industry standard for microscope magnification of diamonds is 10X. Under this magnification, you can get a read on the diamond’s 4C’s.

Some inclusions aren’t visible under the magnification of a loupe; you should be able to see these under a microscope. Some diamonds have very fine inclusions that will require more than 10X magnification to see, so a microscope is a good way to look for inclusions if the gem seemed perfect under a diamond loupe test.

Diamond Tester

There are many diamond testers for sale online, and they can help you determine if your diamond is real. Do diamond testers work? Quality diamond testers have good accuracy. They’re pretty effective at determining a real diamond from a fake, but the one thing they can’t determine is a real diamond vs moissanite, which will pass a diamond tester examination.

A diamond tester works by detecting the rate at which heat moves through the gemstone. Then it will tell you, based on its readings, if it’s a real diamond or a fake diamond ring.

There are also other types of diamond testers that use electrical conductivity to test stones – these use electricity instead of heat. They’re also a good option, but neither type of diamond tester can tell a real diamond from simulant moissanite.

If the diamond passes the diamond tester reading, to differentiate if it’s a diamond or moissanite, go back to the sparkle test. Look at pictures and videos that show the sparkle difference between diamonds and moissanite.

Scratch Test

Since diamonds are the hardest gems on Earth (fun fact, the hardest type of diamond of all are black diamonds), a scratch test can help you tell a real diamond from fake.

The Sandpaper Method

Sandpaper has a hardness between 7 and 9 on the Mohs scale, so sandpaper may be a harder substance than many fake diamond simulants.

      1. Rub the gritty side of sandpaper with some pressure against the ring’s gem.
      2. Look closely at the diamond to notice any scratches.
      3. If the sandpaper left even the slightest scratches on the ring’s gemstone, it’s not a real diamond ring.

Sandpaper is harder than many simulant diamonds, but it’s not harder than some types of fake diamonds. White sapphire, moissanite, lab-grown diamonds, and diamond hybrids will all pass the diamond scratch test as well.

The Glass Method

If you don’t have sandpaper at home but want to test your diamond ring to see if it’s real, you can conduct the scratch test on glass. The sandpaper method is a little bit better than the glass scratch test, but the glass scratch test may be safer on fake diamonds if you’d like to keep the gem from getting damages.

      1. With slight pressure, scratch the diamond in question against a mirror or panel of glass.
      2. If the gem scratches the glass, it could be a diamond, since diamonds are the hardest material, much harder than glass.
      3. If the gem didn’t scrape the glass, it’s a fake diamond.

Many diamond simulants, however, are also harder than glass, so you should look at other tests to identify a real diamond vs. fake as well

Weight Test

If you own a high-end digital scale or a professional diamond scale, you can conduct the weight test to tell a real diamond from fake. You’ll need a loose diamond.

You will also need to compare the loose diamond in question to an authentic loose diamond. If it’s cubic zirconia, it will be much heavier than the diamond for its size and carat.

If you don’t have a scale, you can take it to a jeweler to conduct this test. This will be easy for professionals to test diamonds to determine a real diamond ring vs fake.

How to Spot Fake Diamond Rings

How can you tell a real diamond ring from a fake before you purchase it? There are specific things to look for that could be indicators that the diamond ring is fake.

Here are 10 tips for spotting fake diamond rings:

      1. The craftsmanship looks cheap/poorly done. It looks like it was made in a factory.
      2. The prongs are uneven; the diamonds don’t line up.
      3. If it’s a solitaire diamond ring, the diamond looks poorly attached to the band and has few materials (thin, weak band).
      4. The center diamond’s color doesn’t match the surrounding diamonds’ color. Look for evenly colored, matching diamonds in diamond halo rings.
      5. Rare colored diamonds that are cheap may not be natural fancy diamonds.
      6. If there is no indication of gold karat or sterling silver, the metal and ring could be fake.
      7. Diamonds that are set too high or low indicate poor craftsmanship—it could be fake.
      8. The seller cannot provide any information as to the total carat weight of the diamond ring, metal purity, or other specs.
      9. The seller is extremely eager to sell the ring quickly, dropping the price to try to get you to sell it.

The diamond ring feels lightweight or cheap, and the diamond’s sparkle is off.

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To quickly tell if the diamond ring you’re buying is real or fake, you’ll first want to look at who’s selling it. There are several questions to ask yourself when determining if the ring you want to buy has real diamonds or fake diamonds.

      1. How experienced/reputable is the seller? Is it their first time selling a diamond ring, or do they have years of experience?
      2. What other products is this person selling? Professional, reputable sellers of high-quality diamond rings should have an inventory with a large selection of other real diamond jewelry. They should have other precious metals, and possibly other precious gems as well. Do they typically sell real solid gold (10K–18K or higher?), or do they offer a lot of cheaper metal jewelry? It’s unusual for fine jeweler sellers to provide both real diamonds and cheap costume jewelry.
      3. Do their reviews sound like they’re from real customers? Be wary of sellers that have no reviews whatsoever, or sellers who have 5-star reviews for everything. It can be hard for sellers to fake reviews that include specific questions or problems, so look specifically for those kinds of reviews. If they have many new products in their inventory, it makes sense that these new products should lack reviews or have few reviews in total. Investigate to see if the reviews go to specific products, or if they’re all lumped together.
      4. How responsive and knowledgeable is the seller? A good seller should respond in a reasonable time and answer all of your questions. If they take a long time to respond and don’t address each of your questions, it could mean that they’re selling a fake diamond ring or that they have no idea if what they’re selling is real or fake.
      5. Does the picture look like the product? Fake diamond rings look really real in pictures. Photographs don’t capture the qualities of a diamond well, and online scammers could use pictures of real diamond rings, despite selling fakes. The product should look a lot like the picture—if not, it could be a fake diamond ring. Look for websites that sell diamond rings and include multiple pictures of the ring from different angles, with HD quality so you can zoom in and see the details. If you don’t see pictures that satisfy you, ask the seller for more photographs of the diamond ring before you buy it.

Final Thoughts

It’s getting harder and harder to know how to tell if a diamond ring is real or fake. Many diamond simulants are set in precious metals, and they can cost thousands of dollars. Some people prefer fake diamonds to real ones, but they don’t want their rings to look cheap, so they pay for quality.

That said, there’s are many reasons why real diamond rings are better than simulants. It comes down to a matter of personal preference, but nothing will ever beat the look and durability of a real diamond.

Here at ItsHot, we specialize in real, quality diamond jewelry. We pride ourselves in our customer service - we’re here to answer any questions. All our jewelry comes with a 1-year warranty and 30-day money-back guarantee return policy to assure your satisfaction.


ItsHot LogoDenis Stepansky
Founder of ItsHot.com

Denis Stepansky is a founder of ItsHot, a diamond jewelry and watches store based in NYC. He has been in the jewelry business for about 20 years and owns such high-end jewelry brands as Luccello and Luxurman. As a jewelry expert, he has citations on well-known magazines and newspapers like Insider and Daily Mail.

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