Where Is the Best Place to Buy Gold Chains?

Now that hip-hop fashion has started influencing mainstream fashion, there are more places to find real gold chains for sale than ever. Although this means that you can now shop a wide variety of gold chain styles for men and for women, it can be hard to distinguish the best places to buy gold chains from the places to avoid.

First of all, most stores like to claim that they’re “the best place to buy men’s gold chains” or that you’re buying a “real gold chain for a good price.” Unfortunately, the world of marketing language makes it hard to compare gold chain prices and quality on the spot. You don’t want to end up buying a 14K gold-plated gold chain because it’s “on sale” when you could find that the price of a 14K solid gold chain for sale at another store is actually cheaper.

Before deciding where to buy a gold chain, you want to be equipped with some important facts on gold chain vendors—including what the different types of business models mean and the pros and cons of buying gold chains online vs in-store. It’s totally possible to buy authentic cheap gold chains online and in-store, you just have to know what to look for.

Fortunately, here at ItsHot, we’ve got the information you need to find out where to buy high-quality gold chain necklaces for low prices. In our gold chain guide, we’ll cover the factors you can use to find the best place to buy gold chains online, where to get real gold chains at a store, and what to look out for when buying a cheap gold chain at an auction or marketplace.

Online Manufacturer and Wholesale Stores

When looking for where to buy gold chains online, many people fail to consider whether or not the online gold chain store is the manufacturer or a middle-man retailer. The difference is that a jewelry manufacturer makes and sells their gold chains directly to you, while a middle-man retailer sells gold chains that they purchased from another business.

If you buy gold chains directly from the manufacturer’s website, you’re getting a significant discount compared to other retail websites and stores. This is because the middle-man retailer has to profit on top of what they paid for—they can’t sell gold chains at wholesale prices because that’s what they paid. Thus, they increase the price.

Manufacturers, on the other hand, are able to provide gold chains for sale at discounted prices or in wholesale bulk orders because they don’t need to tack on any extra cost. Not every gold chain manufacturer sells directly to the consumer, but many (like ItsHot) sell both discounted gold chains to customers and wholesale gold chains to retail stores.

Buying wholesale gold chains is a common practice for retail businesses that wish to sell gold chains online or in a local store. If you’ve ever shopped in a boutique, there’s a good chance that they bought the jewelry that they’re selling from a wholesale jewelry supplier.

Pros of Buying from a Jewelry Wholesaler or Manufacturer

Now that you know you can buy men's gold chains online from the manufacturer even if you’re not a retailer, let’s get into the pros and cons of buying gold chains online from a wholesaler/manufacturer.

• It costs less: Because manufacturers sell jewelry to both retailers and customers, they are able to go through their inventory quickly. This means they can offer large discounts on gold chains and frequently offer clearance sales on gold chains—sometimes up to 80% off.

• Save on shipping: You can often buy gold chains with free shipping from a manufacturer, if you meet their minimum payment. Finding free shipping on jewelry is especially useful for those who want to purchase gold chains in bulk or other wholesale jewelry. In middle-man online retail jewelry websites, the shipping costs can add up significantly.

• Profitable for your business: Because manufacturer-produced jewelry is so much cheaper, you can resell gold chains at their retail cost in your online store or small business store.

• More eco-friendly: Because you can buy wholesale jewelry in bulk, it reduces packaging materials, creating less waste.

• Personalize your choice: Manufacturers that sell bulk gold chains often provide different in-stock styles for quality gold chains. For example, if you’re looking to buy gold rope chains online, a manufacturer may offer gold chains in yellow gold, white gold, and rose gold. They may even sell custom gold chain necklaces for men and women. A middle-man store may have fewer options in-stock, or no option for personalized gold chains.

• Affiliate programs available: If you’re looking for where to buy gold chains online for business purposes, some wholesale jewelry sellers have affiliate programs for e-commerce stores. Signing your business up for one of these programs helps convert more traffic to your jewelry website and drives higher revenue on your products.

• Access exclusive products: Buying wholesale gives you the opportunity to buy unique gold chains that might not be available elsewhere. If you ask for wholesale jewelry options, you can often have exclusive access to the manufacturer’s hidden products. By re-selling these gold chains, you don’t have to worry about competition between your store and the wholesale website

The best place to buy gold chains online to browse high quality, authentic gold chains on sale for low prices is at a reputable manufacturer store, such as ItsHot. A good jewelry wholesaler is also the best place online to buy gold chains for your store.

Here at ItsHot, we offer manufacturer gold chains for sale directly to the consumer, as well as low-priced wholesale gold chains. We offer real gold chains for sale for women and men, such as rope chains, Miami Cuban link chains, Figaro chains, Franco chains, curb chains, and more—in a variety of metal types and gold colors.

We also provide custom chain necklaces for sale that cost less than they would in retail stores. Our custom personalized gold chains allow you to choose your own diamond colors or gemstones, metal type, length, chain link type, design, and more.

If you own an online jewelry store and want to get paid commission for referring us to your customers as a good place to buy gold chains in more styles, join our affiliate program to get 6% commissions on all jewelry products (8% if monthly sales are over $10,000). We will pay you for any of your customers who take you up on your referral and buy from ItsHot.

Cons of Buying from a Jewelry Wholesaler or Manufactuerer

Now that you’re aware of the pros of buying gold chains online from manufactuers, let’s get into some of the cons of buying gold chains from these types of jewelry businesses.

• Some wholesalers require bulk orders: While at ItsHot, we offer gold chains for sale without a minimum quantity requirement, some jewelry wholesale websites require a minimum order for buying their discounted jewelry. Not everyone wants to buy 15 real gold chains at once, and if you’re just starting up a new small business that sells gold chains, you might not know how long it will take to sell your inventory.

• Some online manufactuers require membership: Some online jewelry manufacturer stores require customers to pay a membership fee (like you would at Costco or BJ’s). If you don’t buy fine jewelry often enough to warrant a membership, or if your small business doesn’t go through its inventory quickly enough to make regular jewelry orders, you may wish to avoid stores that require you to pay for a membership. Instead, opt for free jewelry wholesale memberships or buy from a manufacturer that doesn’t require membership.

• Bulk orders require storage space: If you own a jewelry business and want to purchase bulk gold chains at a discount, you’ll need enough convenient space to store your bulk jewelry once you get it. If you have a small store or a kiosk, it can be hard to find where to store your gold chain orders.

• Not all manufacturers provide high-quality, stylish gold chains: There are many jewelry manufacturer businesses around the world. Not all of them are experts in sourcing diamonds, crafting gold chain links, or keeping up with the styles. You need to find a manufacturer who sells jewelry that meets your needs in terms of quality, prices, and styles.

• Brands are limited at manufacturer stores: Manufacturers won’t sell a wide variety of brands like standard retail stores. Since they make their own jewelry, they might only sell their own gold chain brands, or they may offer a limited number of other fine jewelry brands for sale.

The main problem with buying gold chains from a manufacturer comes down to the different requirements that some wholesalers may demand. If you’re only looking to buy a single white gold rope chain necklace, even for the discounted cost, you won’t benefit from a store that requires you to pay a membership fee or meet a bulk quantity number.

Furthermore, if you’re a new jewelry business, you might not yet be able to afford to buy bulk. That’s why many successful retailers take out a business loan to buy wholesale jewelry so that they can offer a variety of gold chains styles for sale to their customers and establish their name more quickly. If you don’t have much data on your customer demands, however, you won’t know what gold chains to buy in bulk yet.

If you like gold chains and also run a business, you could buy cheap gold chain necklaces for yourself and sell the rest. Some wholesalers have a low minimum for wholesale jewelry requirements, so it could be easy to make up for the cost.

Something to look out for when buying wholesale gold chains is where the business is located and in what country are their gold chains are made. You can often buy cheap gold-plated gold chains from China, but the styles might not match local styles in the US. For example, ItsHot is located right in New York City, so gold chains from other countries won’t exactly compare to our NYC-style gold chains.

What to Look For in Manufacturer Websites

To assure you’re getting the best deals and quality, there are a few things to look for in wholesale jewelry websites or manufacturer-to-customer websites that sell gold chains:

1. Reputable reviews from buyers
2. Name recognition from other businesses or websites
3. Available terms and conditions for affiliate programs
4. Clear return policies and warranty information
5. Fast response time for customer contact
6. Gold chain prices that reflect market standards
7. Information on the location of the physical store or warehouse
8. Gold chains made in the USA
9. Free shipping on jewelry orders
10. Vast inventory options and a regular introduction of new products

The last thing you want to end up doing is buying gold chains in bulk that don’t meet your expectations. You might feel like you’re getting a good deal on real gold chains, only to find out that their quality is lacking.

Before placing large orders on bulk jewelry, it’s a good idea to establish good communication with your manufacturer/seller before placing the order.

Middle-Man Online Retail Stores

Another way to buy real gold chains online is to shop online jewelry retail stores. Gold chains for sale online at middle-man retail stores are often more expensive than buying gold chains from wholesale or manufacturer retail jewelry because they didn’t make their necklaces themselves, but had to purchase their inventory from a “middle-man.”

That being said, middle-man retail stores can provide good deals on gold chains or specific gold chain luxury brands that you might not be able to find elsewhere.

Pros of Buying from Middle-Man Online Jewelry Stores

Let’s discuss some of the reasons why you may want to buy gold chains online from middle-man retail stores.

• Easier to shop the entire inventory at once
• Access a greater number of different jewelry brands
• Easy to buy small quantities of jewelry
• Membership is rarely required for purchase
• Faster shipping and returns
• Support local online retail businesses

If you’re looking for a few pieces of jewelry to add to your collection, if you want to explore different gold chain styles, or if you want to support local retail businesses with whom you can more easily form a connection, online middle-man retail stores are a good way to buy gold chains online. You just have to know what a good deal on gold chains looks like and if the gold chain you’re buying is of high quality or not.

Cons of Buying from Middle-Man Online Jewelry Stores

Here are some of the reasons why you may want to avoid middle-man retail store websites when deciding where to buy gold chains online.

• More expensive than buying from the manufacturer
• Reduced profit margin if you’re re-selling jewelry in your store
• More packaging materials on large orders
• Buying larger quantities adds up
• Limited access to exclusive designs
• Cheap options may be low-quality and still overpriced
• No affiliate profits for businesses

Although you can still find gold chains on sale for good deals online from middle-man retailers, the quality can vary greatly, and you could still likely get a better deal from a manufacturer’s website.

If you run your own small business, you make less profit when you resell jewelry purchased from standard online retail stores. You have to charge on top of the price of the retailer.

Marketplaces like Amazon

Another option if you’re looking for where to buy cheap gold chains is shopping online marketplaces. A marketplace is a platform that hosts different sellers who offer their products or services to the website’s customer base.

If you’ve ever looked into buying gold chain necklaces on Amazon, you may have noticed that there are numerous sellers who offer their gold chains for sale there, but many popular styles or brands might not be available. Furthermore, the average gold chain prices seem to be really inconsistent—even changing from one day to the next.

Why do Amazon’s prices change so often? How can you know if you’re getting a good deal or not? Let’s get into it.

Pros of Buying Gold Chains from Marketplaces

• Free shipping is often available
• You can find one-day or two-day shipping on gold chains
• You can access gold chains from sellers who don’t have their own website
• Easy to check reviews
• Fast shipping
• Pre-ordering sometimes available
• Special deals on certain days
• Better for costume jewelry, diamond simulants

Buying gold chains from marketplaces like Amazon can be more convenient than buying from other places that sell gold chains online. You can often get gold chains with free shipping and fast shipping, although it may require membership.

Additionally, it’s easy to check gold chain reviews, which can make you more confident in your purchases. You can also view sellers who only sell their gold chains on Amazon since they don’t have a physical store or their own website.

However, the pros of buying from Amazon or other marketplaces aren’t as beneficial when looking to buy gold chain necklaces or other real gold jewelry. It’s unlikely that you will find real diamond chain necklaces or even real solid gold chains for good prices at marketplaces, even if products seem to go on sale.