• Free US shipping
  • Best Price Guarantee
  • 30-day Returns
  • Over 20K Products
  • Worldwide shipping

Elevate Your Style with Luxury and Elegance

With over 19 years of experience, ItsHot.com has established itself as a top-tier jewelry store in New York City. ItsHot boasts a well-established storefront in the heart of the Diamond Jewelry district. Our specialty is in the manufacturing and wholesaling of high-end, fine diamond jewelry and diamond watches.

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Jewelry comes with jewelry appraisals and warranty

What sets ItsHot apart is our dedication to offering the best prices and deals on the market. We manufacture many of the jewelry pieces ourselves, eliminating middlemen and enabling us to provide exceptional value without compromising on quality. When you choose ItsHot, you're buying directly from the manufacturer, guaranteeing authenticity and competitive pricing.
Our commitment to customer satisfaction is reflected in our premium quality products, extensive range, competitive pricing, and exceptional round-the-clock customer service that meets our customers' needs anytime and anywhere.

4.7/5 on Google 250+ Reviews
5/5 on ResellerRatings 100+ Reviews
4.9/5 on eKomi 4000+ Reviews
4.2/5 on ConsumerAffairs 150+ Reviews

A Dazzling Selection of Gold Diamond Jewelry and Watches

Our expertise lies in crafting and wholesale of luxury men's and women's diamond watches and real gold jewelry. ItsHot offers gold chains and necklaces, diamond rings, earrings, bracelets, pendants, cufflinks custom-made jewelry and more.

Custom-Made Jewelry Tailored to Your Dreams

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At ItsHot, we understand that jewelry is more than just an accessory; it's an expression of your individuality and style. That's why we offer personalized and one-of-a-kind gold and diamond custom-made jewelry. Our expert craftsmen can bring your unique vision to life, ensuring that your jewelry is a true reflection of your personality. Denis Stepansky
CEO at ItsHot.com

Why Choose ItsHot?

Quality We use premium materials and offer authentic, certified products.
Craftsmanship Our jewelry is crafted with the utmost precision and attention to detail.
Personalization Explore engraving and custom design options to make your piece truly unique.
After-Sales Service Enjoy peace of mind with our warranty, repair services, and 24/7 customer support.
Why Choose ItsHot?
Ethical Practices We uphold ethical business practices in all our endeavors.
Reputation ItsHot is trusted by celebrities and individuals worldwide for its exceptional quality and service.
Exclusivity Our designs are exclusive, and our jewelry is rare and distinctive.
Warranty Unique and customized items with warranty and certification.

Customer Reviews

Jul 7, 2022 by Isaac

Awesome affordable franco chai...

"I like my new franco chain. It feels solid and I like the perfect weight-to-size ratio, which feels amazing on my neck. It's a steal rather than a bargain :)"

Jul 5, 2022 by Chris

Perfectly matches my Miami bra...

"First of all, want to thank ItsHot's team for helping me to find a matching accessory for my favorite Miami bracelet. This diamond ring is simply perfect. The design is unique, the quality is top-tier, and these round diamonds attract more than enough attention. Definitely worth the money"

Apr 6, 2022 by Travis John

"Nice piece added to my jewelry collection. Quality is great I would purchase another and recommend ppl as well"

Mar 7, 2022 by Chanel Melton

"Paired with a small key pendant. Sturdy for everyday use. Recommend to both men and women looking for a great priced rope. "

Dec 24, 2021 by David Burnette

"Great quality 10k solid gold chain. This is a Christmas gift for my son and I know he'll love it. When I received it, it is beautiful, has some weight to it and looks amazing. Highly recommend this seller and their products. "

Nov 11, 2021 by Ali

Great gift

"I bought two moon cut chains, which are very pretty. I gave them to my great grand sons for High school graduation. One is going into the Army and the other is going to college. They are very satisfied with their presents. Thanks to ItsHot!"

Sep 1, 2021 by Jefry

nice daily chain

"a beautiful Franco chain for your everyday wear, beautiful crafted links nice weight to this silver chain recommended for anyone who loves silver chains. "

Jun 30, 2021 by Patric

14k Diamond Necklace

"I had this chain on layaway for 6 months and it was worth the wait! It looks soo good without being over the top. The width is just right as well, its big while still elegant. Looks great with my pendant as well. Terrific !"

Jun 19, 2021 by Luis

Nice chain 24 inch weight on s...

"I love the chain it's really beautiful. I appreciate it's hot.com a lot they give hard working people a chance to shine too. But the weight was off 24 inch weight was 28.48 not 32 like it said in the writing."

Apr 12, 2021 by Justin


"Beautiful chain. Quality of the product very well made. Well recommend everyone I know to get there jewelry from you guys. Shipping was fast. Thank you for the awesome experience I had working with you guys."

May 24, 2021 by Thomas Hawkins

"I would recommend to most people who cant afford to buy the same chain at the mall for a few thousand. "

Aug 15, 2020 by Ricardo Colon

Love it!!!

"Just got my 10 k solid Franco chain from itshot.com!!! fell in love as soon as I open the box, love the weight, the shine and Length will be doing business there again... 26 inch came weighing in at 36 grams..."

Jun 18, 2020 by NOE REYES

"Awesome quality and it feels like I can wear it daily. I love the clasp box! Great chain with an awesome price. "

Mar 5, 2019 by Aubrey Merritt

"My wife wears most of the gold around the house. She is very picky about her jewelry and will not just wear anything as her skin is very sensitive and she would know almost immediately if it was anything other than gold. Style is modern and prices are way below the established prices for this jewelry."

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Business Rewards and Benefits

Free Shipping
Free US shipping, discounted global shipping.
30-Day Returns
Returns made easy for a hassle-free experience.
Peace of mind and confidence in your investment.
Authentic items with certification assurance.
Custom Jewerly
Craft bespoke jewelry, reflecting your unique style.

Join the ItsHot Family

Join the ranks of satisfied customers, including celebrities, stylists, and VIP shoppers who keep coming back to ItsHot. When you choose ItsHot, you're not just buying jewelry; you're investing in timeless elegance and unparalleled craftsmanship. Experience the brilliance of ItsHot, where luxury meets affordability.
Shop now and discover the jewelry that will make you shine.

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Our store and showroom address
48 West 48 St., Suite 302 New York, NY 10036
Monday - Friday 11:00 AM - 7:00 PM
1-866-423-6262 (Toll-free number, US only)
1-212-398-3123 (International)
Monday - Friday 10:00 AM - 7:30 PM EST
24/7 live chat