About Our Diamond Watches & Jewelry Store

Our store is located at the heart of New York's jewelry district and is open Mon-Fri 11am-7pm EST.

At ItsHot, you can always count on two things: outstanding service and an unbeatable product selection. We have been in constant operation for many years now, and in that time, we have earned a reputation for dependability. Our clients come to us from all over the world because they know that they can count on us to follow through on our promises and to continually live up to the higher standards that we have set for ourselves. We pride ourselves in our work, and we will go to great lengths to ensure that our customers are satisfied.

Our regular clients include celebrities and people of great means. How do we keep these people, people who could go anywhere in the world to get their jewelry, how do we keep them coming back and coming back? Simple: we care about our store and our customers. We manufacture the majority of the jewelry items that we sell, operating a storefront out of New York City, right in the jewelry district, in addition to our successful online platform.

Our catalog is huge, encompassing more than 20,000 unique pieces of diamond jewelry and designer watches. Second to none, our jewelry selection for men is raising the bar for the industry as a whole. Our specialty is in the manufacturing and wholesaling of high-end, fine diamond jewelry and diamond watches. We offer full selection of diamond jewelry for men and women in different setting including round diamonds in pave and micro pave setting and princess cut diamonds set in rare invisible settings and our jewelry comes in variety of precious metals including 10K, 14K, and 18K white gold, yellow gold, and pink gold (also known as rose gold or red gold) in addition to sterling silver and platinum.

Perhaps most importantly, we are always available, day or night, to answers questions that you have and to resolve any issues that may arise. Our customer support line is hard at work 24/7, making us something of an anomaly – in the best possible way! – within our industry. We will keep on doing what we do, pouring our hearts and souls into our jewelry business, because that is what we believe to be right. When you want jewelry backed by impeccable service, you know where to come!