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Buy diamond watches, women's and men's diamond jewelry at our NYCs Diamond Jewelry Store up to 80% off!

Mens Diamond Rings

Mens Diamond Rings

Diamond Rings for Women

Diamond Rings for Women

Diamond Earrings

Diamond Earrings

Mens Diamond Bracelets

Mens Diamond Bracelets

Womens Diamond Bracelets

Womens Diamond Bracelets

Diamond Engagement Rings

Diamond Engagement Rings

Wedding Rings

Wedding Rings

Mens Diamond Watches

Mens Diamond Watches

Customers rate our service: 97%

Customers rate our product: 96%

Customer Reviews

Everything was very good, this is my 3rd purchase from itshot.com and I see many more to come, I have already told ( and shown my items to) friends and family and have gotten good complements about looks and quality of items I have purchased.
★★★★★
★★★★★

I love this necklace. It is bright and sparkly.
★★★★★
★★★★★

Good service i total recommended this company *** i bought 2 necklace from them.
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★★★★★

I love it.. I think you guys for making my week a little much stressful
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★★★★★

Love this ring
★★★★★
★★★★★

Beautiful earrings!
★★★★★
★★★★★

darling and dainty. Just enough around your neck. That little something to complete your look
★★★★★
★★★★★

Great company great product
★★★★★
★★★★★

super
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★★★★★

The ring is perfect I love it.
★★★★★
★★★★★

DIAMOND JEWELRY STORE

Its Hot Diamond Jewelry Store NY offering genuine diamond watches and a full line of Mens & Womens Diamond Jewelry. View Our Diamond Jewelry Online or Visit Our New York Jewelry Store at 48 West 48th St., Suite 302, New York, NY 10036.

We are a premier NYC jewelry company with an established storefront located in the heart of New York city's Diamond Jewelry district. We specialize in the creation and wholesale of a wide array of exquisite designs of Men's Diamond Watches, Women's Diamond Watches and Diamond Jewelry including Rings, Earrings, Bracelets, Necklaces, Pendants, and more. We are proud to present an extensive collection of uniquely designed items at highly affordable, factory-direct prices. We offer a wide array of 10k, 14k and 18k gold that includes a selection of white gold, yellow gold or rose Gold (also called pink Gold or red Gold), as well as sterling silver and platinum options. We strive for the highest degree of customer satisfaction by offering quality merchandise, amazing selection, incredible prices, and one of the leading customer service departments in the industry that delivers 24/7 customer support.

Celebrity Diamond Jewelry Styles at Essence Fest 2019

Celebrity Diamond Jewelry Styles at Essence Fest 2019

Celebrity Diamond Jewelry Styles at Essence Fest 2019 Earlier this month one of the most exciting events of the summer took place in New Orleans in...

Diamond Watches for the Bride and Groom

Diamond Watches for the Bride and Groom

A wedding is one of the most special days of your life. It is the day that you choose to enter a dedicated and long-term relationship...

7 Reasons to Get Onboard with the Rose Gold Jewelry Trend

7 Reasons to Get Onboard with the Rose Gold Jewelry Trend

Rose gold, one of the hottest trends in jewelry in the past few years, is, like Mary Poppins, practically perfect in every way. With that said,...

How to Choose the Right Bridal Party Jewelry

How to Choose the Right Bridal Party Jewelry

The biggest thing about a wedding day is the aesthetic. The look of the wedding party is absolutely everything because it is the one thing that...

Watch Shopping? Read This First to Find the Right Watch the First Time!

Watch Shopping? Read This First to Find the Right Watch the First Time!

When shopping for a watch, everyone wants to make sure that they are getting the most for their money and that they are making the best...

Book Appointment

Book Appointment

Our team can help you to select the perfect diamond watch, ring, earrings, necklace, pendant or bracelet for yourself or that special person in your life. We also specialize in custom orders and can create anything from custom hip hop pendants to custom engagement rings to custom diamond watches. You can view the whole selection of jewelry and watches we offer online or anyone in the area is welcome to visit our NYC store and will receive the same superb service, paired with our vast selection and custom-made order options, all at factory-direct prices.

About ItsHot NY Jewelry Store

About Us

Our staff has 20 years of experience in the manufacturing and wholesale of fine jewelry in New York City, which has been the trend-setter for the newest and hottest designs for years. The team holds vast knowledge of workmanship and consumer needs that has helped us to develop a superior line of custom-made jewelry. Our product line has over 20,000 distinctive items, and we are continually expanding. Our wedding collection includes unique engagement rings, diamond wedding rings and eternity bands, stunningly-crafted to suit your personal style. We are also one of the leading manufacturers of men's adornments in the U.S. and maintain an assortment of his and hers diamond watches. For those who like to live large, we also offer hip-hop jewelry, chains, and one-of-a-kind items made to finish off your unique look.

Diamond Education

Diamond Education

When choosing the one perfect loose diamond either for yourself or for your special someone you need to pay attention to the 4 C’s in order to make the right choice and an investment for life.

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