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Buy diamond watches, women's and men's diamond jewelry at our NYCs Diamond Jewelry Store up to 80% off!

Mens Diamond Rings

Mens Diamond Rings

Diamond Rings for Women

Diamond Rings for Women

Diamond Earrings

Diamond Earrings

Mens Diamond Bracelets

Mens Diamond Bracelets

Womens Diamond Bracelets

Womens Diamond Bracelets

Diamond Engagement Rings

Diamond Engagement Rings

Wedding Rings

Wedding Rings

Mens Diamond Watches

Mens Diamond Watches

Customers rate our service: 97%

Customers rate our product: 96%

Customer Reviews

I am very satisfied with my purchase. The item was received just like it was pictured on the website.
★★★★★
★★★★★

Great quality product and fast shipping.
★★★★★
★★★★★

Good products. Customer service sucks but jewelry is official lol
★★★★★
★★★★★

I like the price and how fast I received the necklace.
★★★★★
★★★★★

I love the bar nasal ring will be ordering again soon
★★★★★
★★★★★

Beautiful watch as a gift to my brother and he loved it. Received at a good time. Great delivery time n service. Bonus that the 2 additional watch bands are included.
★★★★★
★★★★★

Very nice ring,very pleased.
★★★★★
★★★★★

Awesome quality!!!Outstanding prices
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★★★★★

I couldn't be happier with my purchase...I was initially a little disappointed with the time frame as I'd needed the watch for an event I was traveling for, however it was certainly worth the wait. The gentleman that handled my transaction kept me in the loop every step of the way, even if the news wasn't what I wanted to hear. Great job overall and I will definitely be purchasing through them again.
★★★★★
★★★★★

Awesome pendent and I got it with my points which makes it even more awesome. Itshot.com is definitely the best place to get whatever kind of jewelry you want.
★★★★★
★★★★★

DIAMOND JEWELRY STORE

Its Hot Diamond Jewelry Store NY offering genuine diamond watches and a full line of Mens & Womens Diamond Jewelry. View Our Diamond Jewelry Online or Visit Our New York Jewelry Store at 48 West 48th St., Suite 302, New York, NY 10036.

We are a premier NYC jewelry company with an established storefront located in the heart of New York city's Diamond Jewelry district. We specialize in the creation and wholesale of a wide array of exquisite designs of Men's Diamond Watches, Women's Diamond Watches and Diamond Jewelry including Rings, Earrings, Bracelets, Necklaces, Pendants, and more. We are proud to present an extensive collection of uniquely designed items at highly affordable, factory-direct prices. We offer a wide array of 10k, 14k and 18k gold that includes a selection of white gold, yellow gold or rose Gold (also called pink Gold or red Gold), as well as sterling silver and platinum options. We strive for the highest degree of customer satisfaction by offering quality merchandise, amazing selection, incredible prices, and one of the leading customer service departments in the industry that delivers 24/7 customer support.

Hot Celebrity Diamond Jewelry at BET Hip Hop Awards 2019

Hot Celebrity Diamond Jewelry at BET Hip Hop Awards 2019

This year’s BET Hip Hop Award show brought out all of our favorite celebrities in their craziest bling! We highlighted our top 4 here so that...

Diamond Jewelry Styles at Rihanna’s 5th Annual Diamond Ball

Diamond Jewelry Styles at Rihanna’s 5th Annual Diamond Ball

This past Thursday Rihanna graced us with her presence at her 5th annual Diamond Ball. A philanthropic event which donates to Rihanna’s Clara Lionel Foundation. The...

Celebrity Jewelry Styles at the 2019 MTV VMAs

Celebrity Jewelry Styles at the 2019 MTV VMAs

This year at the 2019 MTV Video Music Awards celebrities came dressed to impress! The award ceremony held this year at Prudential Center in Newark, NJ...

Diamond Earrings Gift Guide

Diamond Earrings Gift Guide

Gifting the Perfect Pair of Earrings for Her Buying a gift for the ladies in your life can feel overwhelming when each woman has her own...

Celebrity Diamond Jewelry Styles at Essence Fest 2019

Celebrity Diamond Jewelry Styles at Essence Fest 2019

Celebrity Diamond Jewelry Styles at Essence Fest 2019 Earlier this month one of the most exciting events of the summer took place in New Orleans in...

Book Appointment

Book Appointment

Our team can help you to select the perfect diamond watch, ring, earrings, necklace, pendant or bracelet for yourself or that special person in your life. We also specialize in custom orders and can create anything from custom hip hop pendants to custom engagement rings to custom diamond watches. You can view the whole selection of jewelry and watches we offer online or anyone in the area is welcome to visit our NYC store and will receive the same superb service, paired with our vast selection and custom-made order options, all at factory-direct prices.

About ItsHot NY Jewelry Store

About Us

Our staff has 20 years of experience in the manufacturing and wholesale of fine jewelry in New York City, which has been the trend-setter for the newest and hottest designs for years. The team holds vast knowledge of workmanship and consumer needs that has helped us to develop a superior line of custom-made jewelry. Our product line has over 20,000 distinctive items, and we are continually expanding. Our wedding collection includes unique engagement rings, diamond wedding rings and eternity bands, stunningly-crafted to suit your personal style. We are also one of the leading manufacturers of men's adornments in the U.S. and maintain an assortment of his and hers diamond watches. For those who like to live large, we also offer hip-hop jewelry, chains, and one-of-a-kind items made to finish off your unique look.

Diamond Education

Diamond Education

When choosing the one perfect loose diamond either for yourself or for your special someone you need to pay attention to the 4 C’s in order to make the right choice and an investment for life.

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