Buy diamond watches, diamond jewelry and solid gold chains at our NYCs Jewelry Store up to 80% off!

Book Appointment

Our team can help you to select the perfect diamond watch, ring, earrings, necklace, pendant or bracelet for yourself or that special person in your life. We also specialize in custom orders and can create anything from custom hip hop pendants to custom engagement rings to custom diamond watches. You can view the whole selection of jewelry and watches we offer online or anyone in the area is welcome to visit our NYC store and will receive the same superb service, paired with our vast selection and custom-made order options, all at factory-direct prices.

About Us

Our staff has 20 years of experience in the manufacturing and wholesale of fine jewelry in New York City, which has been the trend-setter for the newest and hottest designs for years. The team holds vast knowledge of workmanship and consumer needs that has helped us to develop a superior line of custom-made jewelry. Our product line has over 20,000 distinctive items, and we are continually expanding. Our wedding collection includes unique engagement rings, diamond wedding rings and eternity bands, stunningly-crafted to suit your personal style. We are also one of the leading manufacturers of men's adornments in the U.S. and maintain an assortment of his and hers diamond watches. For those who like to live large, we also offer hip-hop jewelry, chains, and one-of-a-kind items made to finish off your unique look.

Diamond Education

When choosing the one perfect loose diamond either for yourself or for your special someone you need to pay attention to the 4 C’s in order to make the right choice and an investment for life.