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Buy diamond watches, women's and men's diamond jewelry at our NYCs Diamond Jewelry Store up to 80% off!

Mens Diamond Rings

Mens Diamond Rings

Diamond Rings for Women

Diamond Rings for Women

Diamond Earrings

Diamond Earrings

Mens Diamond Bracelets

Mens Diamond Bracelets

Womens Diamond Bracelets

Womens Diamond Bracelets

Diamond Engagement Rings

Diamond Engagement Rings

Wedding Rings

Wedding Rings

Mens Diamond Watches

Mens Diamond Watches

Customers rate our service: 97%

Customers rate our product: 96%

Customer Reviews

Quick and amazing service
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Great quality and looks. I got 2 one for me and my son!
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I was apprehensive about buying from this website at first. However, once I received the black diamond key pendant, Itshot.com will be my go-to for jewelry. My wife loves this black diamond key pendant! Neither one us realized how much shine black diamonds give off. My wife has been receiving plenty of compliments about her new black diamond key pendant. It's the perfect size to be around my wife's neck.
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I like the ring very much
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Extremely pleased with the ease of ordering and the product. It is beautiful, my mother loves it. Thank you!!
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wonderful service! quick delivery! awesome product!
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Very nice
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Very pretty.
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Make sure you call to see if it's in stock other than that great product
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DIAMOND JEWELRY STORE

Its Hot Diamond Jewelry Store NY offering genuine diamond watches and a full line of Mens & Womens Diamond Jewelry. View Our Diamond Jewelry Online or Visit Our New York Jewelry Store at 48 West 48th St., Suite 302, New York, NY 10036.

We are a premier NYC jewelry company with an established storefront located in the heart of New York city's Diamond Jewelry district. We specialize in the creation and wholesale of a wide array of exquisite designs of Men's Diamond Watches, Women's Diamond Watches and Diamond Jewelry including Rings, Earrings, Bracelets, Necklaces, Pendants, and more. We are proud to present an extensive collection of uniquely designed items at highly affordable, factory-direct prices. We offer a wide array of 10k, 14k and 18k gold that includes a selection of white gold, yellow gold or rose Gold (also called pink Gold or red Gold), as well as sterling silver and platinum options. We strive for the highest degree of customer satisfaction by offering quality merchandise, amazing selection, incredible prices, and one of the leading customer service departments in the industry that delivers 24/7 customer support.

Dazzling Celebrity Diamond Jewelry Styles at the 92nd Oscars Awards!

Dazzling Celebrity Diamond Jewelry Styles at the 92nd Oscars Awards!

Oscars 2020! The 92nd Academy Awards brought in stars from all over the globe to shake up the stage and change the world of cinema....

The ULTIMATE Under $500 Diamond Jewelry Valentine’s Day Gift Guide

The ULTIMATE Under $500 Diamond Jewelry Valentine’s Day Gift Guide

This Valentine’s Day show your love with a genuine gift that will last a lifetime. Explore our ULTIMATE Under $500 Genuine Diamonds Valentine’s Day gift guide,...

Celebrity Diamond Styles at the 2020 Grammy Awards

Celebrity Diamond Styles at the 2020 Grammy Awards

The 62nd annual Grammy Awards ushered in some of the greatest musical talent of today. We were served looks, lavish, and a love of music. Check...

Designer Celebrity Jewelry & Watch Styles at the British Fashion Awards

Designer Celebrity Jewelry & Watch Styles at the British Fashion Awards

The British Fashion Awards were earlier this month in London. From statement earrings to diamond watches, check out this round-up of look-alike jewelry items from the...

Hot Celebrity Diamond Jewelry at BET Hip Hop Awards 2019

Hot Celebrity Diamond Jewelry at BET Hip Hop Awards 2019

This year’s BET Hip Hop Award show brought out all of our favorite celebrities in their craziest bling! We highlighted our top 4 here so that...

Book Appointment

Book Appointment

Our team can help you to select the perfect diamond watch, ring, earrings, necklace, pendant or bracelet for yourself or that special person in your life. We also specialize in custom orders and can create anything from custom hip hop pendants to custom engagement rings to custom diamond watches. You can view the whole selection of jewelry and watches we offer online or anyone in the area is welcome to visit our NYC store and will receive the same superb service, paired with our vast selection and custom-made order options, all at factory-direct prices.

About ItsHot NY Jewelry Store

About Us

Our staff has 20 years of experience in the manufacturing and wholesale of fine jewelry in New York City, which has been the trend-setter for the newest and hottest designs for years. The team holds vast knowledge of workmanship and consumer needs that has helped us to develop a superior line of custom-made jewelry. Our product line has over 20,000 distinctive items, and we are continually expanding. Our wedding collection includes unique engagement rings, diamond wedding rings and eternity bands, stunningly-crafted to suit your personal style. We are also one of the leading manufacturers of men's adornments in the U.S. and maintain an assortment of his and hers diamond watches. For those who like to live large, we also offer hip-hop jewelry, chains, and one-of-a-kind items made to finish off your unique look.

Diamond Education

Diamond Education

When choosing the one perfect loose diamond either for yourself or for your special someone you need to pay attention to the 4 C’s in order to make the right choice and an investment for life.

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