Buy Diamond watches, diamonds, women’s and men’s diamond jewelry at top NYCs Diamond Jewelry Store

  • “Love the ring. Thank you. ”
  • “Great quality ring at affordable cost while perfecting the size and the details of the metal and the diamonds”
  • “This ring is gorgeous and worth every penny. such a good price for awesome quality diamonds. I like wider bands and this ring fits like a glove, it is so comfortable. Customer service is awesome, they respond quickly and are so nice & friendly over the phone. It'sHot is on fire! thank you ”
  • “Love my watch, plan to do more business with them..”
  • “Just the information between FedEx and It's hot. If they had supplied FedEx with my residential address my watch would have been delivered much sooner. However I went to the nearest branch and got my watch and I couldn't be happier.communications between myself and It's Hot was swift and service is great and the watch is beyond my expectations. Love the watch love the company .very happy will be purchasing frequently from It's Hot Kind Regards ***. ”
  • “Adorable and better than expectrd. Shipped quickly and packaged nicely. ”
  • “Best prices ever and great customer service! Love! love! love!”
  • “Amazing deals and good show room!”
  • “Finally found a website with a good quality diamonds for a reasonable price.”
  • “Best prices ever and great customer service!”
  • “Postives - product selectionNegative - Custom service. The service representative was rude and unfriendly when I called in to check on my order status. She had a bad attitude and does not have the right personality to be in a role of Customer Service. This was limited to my contact over the phone. My interaction with customer service through online chat was fine.”
  • “Nice watch exactly what I expected fast shipping”
  • “Love the rings”
  • “I was very satisfied with the entire ordering process. The earrings are exactly as described, and I love wearing them. ”
  • “The only improvement that I see fit is. If the item is out of stock don't display that item ”
  • “I'm so impressed with The earrings are even more beautiful on my ears then the picture and the customer support is outstanding. They are willing to help with any issue that comes up. I would definitely use them again for my next jewelery purchase. ”
  • “Great watch. Don't hesitate to buy.”
  • “The only improvement I would make is you have to size your own watch so I have to take it in to get it sized cause I don't have my own tools to take the band's off they charge to do that”
  • “The pendant was a better quality than I anticipated. The diamonds in the pendant was exactly as advertised, which often isn't the case.I'm pleased with the product and would recommend itshot to family and friends. I understood the proccess prior to ordering, but the shipping proccess was a tad bit long. I wouldnt use the postal service again. Overall it was a pleasant experience... Two thumbs up!!!”
  • “The ring is stunning and my fiance loves it! it is bigger than we expected it to be and sparkles constantly. Everywhere we go atleast one person comments on how beautiful her ring is!”
  • “He enjoys his watch”
  • Q: i have ruby round stone.1.65ct(6.99x4.18mm) how much mounting price?
    A: Yes, we can customize this ring setting for you to accommodate your center stone, please give us a call directly for a price quote and to place an order.

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  • Q: Can you get item number 802466 with a solid center stone (1 stone)? Are the diamonds genetically made?
    A: Yes, we can custom make this ring for you with a single stone in the center, please let us know your budget and if you would like to use a diamond or another type of stone. All diamonds in this ring are 100% natural, not enhanced in any way diamonds.

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  • Q: This set I see has a his ring with a plain half heart and a hers ring with a diamond half heart. Is there a way I can get it with both of the rings matching heart half to heart half but with 2 men's rings ( no diamonds )?
    A: Yes, we can customize this ring set for you according to your specifications, please give us a call directly with your ring sizes and to place an order.

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  • Q: are these real diamonds? Item # 610040?
    A: Any of our products which say “diamonds” means they are real diamonds. This tennis bracelet has real, 100% natural diamonds, they are not large diamonds though as total carat weight of all diamonds in the bracelet is around 0.65ct.

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  • Q: i am interested in item FRC4, does it have a diamond cut? and can it be ordered in a 22 inch length?
    A: This is a regular Franco chain style (not diamond cut) and we can customize it for you in the 22” length (please give us a call directly to place an order for this custom length).

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Diamond Engagement Rings

Diamond Engagement Rings Propose with our one-of-a-kind diamond diamond engagement ring. Our Diamond Engagement Rings, are available in 14k-18k Gold and Platinum for any budget: from unique engagement rings to classic solitaire engagement rings.

Diamond Wedding Bands

Diamond Wedding Bands Show her your love with our Diamond Wedding Bands & Anniversary Rings. Selection includes women's & men's diamond wedding bands, anniversary rings and eternity bands each fully customizable per your request.

Gold Diamond Earrings

Gold Diamond Earrings Our Gold Diamond Earrings are designed to be a perfect fit for any occasion and include: Diamond Stud Earrings, Diamond Hoop Earrings, Diamond Solitaire Earrings, Men's Diamond Earrings and many others.

Diamond Education

When choosing the one perfect loose diamond either for yourself or for your special someone you need to pay attention to the 4 C’s in order to make the right choice and an investment for life.

All Diamonds are carefully selected and cut to perfection to emphasize the dazzling beauty of a Diamond...


Spotted a hot diamond watch around Snoop Dogg's wrist, but do not know where to find it? We at have come up with some of the best jewelry designs that has made us favourite to many celebs. We are frequently visited by celebs like Akon, Snoop Dogg, Kim Kardashian, Fat Joe, Trinna and many others. Visit today and check out the best diamond jewelry...

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About ItsHot

We are a premier nyc jewelry company with an established storefront located in the heart of new york city's diamond jewelry district. we specialize in the creation and wholesale of a wide array of exquisite designs for diamond watches and diamond jewelry including rings, earrings, bracelets, necklaces, pendants, and more. we are proud to present an extensive collection of uniquely designed items at highly affordable, factory-direct prices. we offer a wide array of 10k, 14k and 18k gold that includes a selection of white, yellow or pink (also called rose gold or red gold), as well as sterling silver and platinum options. we strive for the highest degree of customer satisfaction by offering quality merchandise, amazing selection, incredible prices, and one of the leading customer service departments in the industry that delivers 24/7 customer support.

Our staff has 20 years of experience in the manufacturing and wholesale of fine pieces in new york city, which has been the trend-setter for the newest and hottest designs for years. the team holds vast knowledge of workmanship and consumer needs that has helped us to develop a superior line of custom-made jewelry. our present product line has over 20,000 distinctive items, and we are continually expanding. our wedding collection includes unique engagement rings and diamond wedding rings and eternity bands, stunningly-crafted to suit your personal style. in addition, we are one of the leading manufacturers of men's adornments in the u.s. and maintain an assortment of his and hers diamond watches. our team can help you to select the perfect diamond watch, ring, earrings, necklace, pendant or bracelet for yourself or that special person in your life. for those who like to live large, we also offer hip-hop jewelry, chains, and one-of-a-kind items made to finish off your designer look.

We also specialize in custom orders and can create anything from custom hip hop pendants to custom engagement rings to custom diamond watches, at factory-direct prices. our reputation is known worldwide, with our exports going to canada, europe, south america and southeast asia. you can view the whole selection of jewelry and watches we offer online or anyone in the area is welcome to visit our nyc store and will receive the same superb service, paired with our vast selection and custom-made order options, all at a factory-direct more