Buy Diamond watches, diamonds, women’s and men’s diamond jewelry at top NYCs Diamond Jewelry Store

  • “I really love the gold chain I bought from and I have already recommended your company to some friends.”
  • “Everything was great!!!!”
  • “This looks even more beautiful in person then it does online!”
  • “Quick delivery, nice product”
  • “Excellent experience, i have never seen such professional customer service. Definitely , i will be back for more purchase in future. ”
  • “Very fast extremely good quality of service thank you”
  • “The ring took a little longer to receive than I expected, but my oh my was the wait worth it. This ring is a work of art. The attention to detail is incredible. IT IS BEAUTIFUL. ”
  • “Very nice ring. Sparkly diamonds. My husband loved it! ”
  • “Very nice watch”
  • “nice job”
  • “Great piece nice sparkle to say the least”
  • “Love this bracelet for the price. Will buy another”
  • “I love the watch it's just bigger than I thought ”
  • “No complaints here! I wanted to surprise my husband for his birthday so thought this chain would do it. He is very, very, very picky and he really liked the chain! He called the company like 5 times after he got it to ask questions and he still kept the chain!!!! Thanks for listening to his calls! I recommend ItsHot!”
  • “I am happy with the close follow up and the updates on my order”
  • “Love the watch. Gift for husbands birthday and he was shocked!!! Loved it. Will be shopping here again ”
  • “Really like it”
  • “My husband loves this ring. It's simple and beautiful. ”
  • “Beutiful watch more then what I expected ”
  • “Beautiful chain definitely worth the money. If your going to wear it with a pendant make sure the loop is big enough.”
  • Q: RE: Item Code: 204986 How long does it take to normally receive this? Can it possibly be made with one row less so that it is narrower? I am interested in it as a wedding band for a lady Thank you in advance for your help, Vicki
    A: Yes, we can custom make this ring for you in a thinner version with 4 or 5 rows of diamonds, please give us a call directly to discuss production and pricing details.

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  • Q: what is the width of this ring please?
    A: This beautiful diamond eternity ring is approximately 6mm in width (the height is approximately 4mm).

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  • Q: Does this " Iced Out Mens Luxurman Watch with Diamond Band 1.25ct Yellow Gold Plated " watch run by the battery, or by self winding?
    A: This watch has a Swiss quartz movement (runs on a battery).

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  • Q: are your black diamonds sinthetic or real ,nwhere do they come from
    A: This diamond rosary features natural white diamonds (not synthetic) that were color treated to be black.

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  • Q: Hello, I was very interested in purchasing this watch (Luxurman Liberty Mens Diamond Watch 2ct 18k Yellow Gold Plated-Item Code: 967724). Only question I have is does this particular watch come with a more simpler face? Meaning, I like the crystals around the face; but is there a way I can get the same thing without the crystals on the inside of the watch? Maybe just a plain gold plated face?
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Diamond Engagement Rings

Diamond Engagement Rings Propose with our one-of-a-kind diamond diamond engagement ring. Our Diamond Engagement Rings, are available in 14k-18k Gold and Platinum for any budget: from unique engagement rings to classic solitaire engagement rings.

Diamond Wedding Bands

Diamond Wedding Bands Show her your love with our Diamond Wedding Bands & Anniversary Rings. Selection includes women's & men's diamond wedding bands, anniversary rings and eternity bands each fully customizable per your request.

Gold Diamond Earrings

Gold Diamond Earrings Our Gold Diamond Earrings are designed to be a perfect fit for any occasion and include: Diamond Stud Earrings, Diamond Hoop Earrings, Diamond Solitaire Earrings, Men's Diamond Earrings and many others.

Diamond Education

When choosing the one perfect loose diamond either for yourself or for your special someone you need to pay attention to the 4 C’s in order to make the right choice and an investment for life.

All Diamonds are carefully selected and cut to perfection to emphasize the dazzling beauty of a Diamond...


Spotted a hot diamond watch around Snoop Dogg's wrist, but do not know where to find it? We at have come up with some of the best jewelry designs that has made us favourite to many celebs. We are frequently visited by celebs like Akon, Snoop Dogg, Kim Kardashian, Fat Joe, Trinna and many others. Visit today and check out the best diamond jewelry...

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About ItsHot

We are a premier nyc jewelry company with an established storefront located in the heart of new york city's diamond jewelry district. we specialize in the creation and wholesale of a wide array of exquisite designs for diamond watches and diamond jewelry including rings, earrings, bracelets, necklaces, pendants, and more. we are proud to present an extensive collection of uniquely designed items at highly affordable, factory-direct prices. we offer a wide array of 10k, 14k and 18k gold that includes a selection of white, yellow or pink (also called rose gold or red gold), as well as sterling silver and platinum options. we strive for the highest degree of customer satisfaction by offering quality merchandise, amazing selection, incredible prices, and one of the leading customer service departments in the industry that delivers 24/7 customer support.

Our staff has 20 years of experience in the manufacturing and wholesale of fine pieces in new york city, which has been the trend-setter for the newest and hottest designs for years. the team holds vast knowledge of workmanship and consumer needs that has helped us to develop a superior line of custom-made jewelry. our present product line has over 20,000 distinctive items, and we are continually expanding. our wedding collection includes unique engagement rings and diamond wedding rings and eternity bands, stunningly-crafted to suit your personal style. in addition, we are one of the leading manufacturers of men's adornments in the u.s. and maintain an assortment of his and hers diamond watches. our team can help you to select the perfect diamond watch, ring, earrings, necklace, pendant or bracelet for yourself or that special person in your life. for those who like to live large, we also offer hip-hop jewelry, chains, and one-of-a-kind items made to finish off your designer look.

We also specialize in custom orders and can create anything from custom hip hop pendants to custom engagement rings to custom diamond watches, at factory-direct prices. our reputation is known worldwide, with our exports going to canada, europe, south america and southeast asia. you can view the whole selection of jewelry and watches we offer online or anyone in the area is welcome to visit our nyc store and will receive the same superb service, paired with our vast selection and custom-made order options, all at a factory-direct more