Buy Diamond watches, diamonds, women’s and men’s diamond jewelry at top NYCs Diamond Jewelry Store

  • “I would recommend to others”
  • “They look great very satisfied ”
  • “Very nice piece of jewelry. Once shipped the delivery time was very quick. Buy your fine jewelry from Itshot for guaranteed satisfaction. 6 thumbs up. Love all my purchases from y'all. Thank you Soo much. Love Itshot always. My first choice for buying fine jewelry.”
  • “Beautiful 😊😊😊”
  • “excellent earings for a cheap price.”
  • “It looks much impressive on the pictures then in real life, however still nice under direct light.”
  • “Extremely pleased ”
  • “Need for bargain Excellent”
  • “Excellent purchase loved the ring”
  • “They were nice ”
  • “They were nice ”
  • “it is very nice, the chain is a bit smaller than I expected, so i gave it 4 stars”
  • “Great quality ”
  • “It was very easy making a purchase in getting my bracelet”
  • “Took way too long no contact from seller. I always had to contact them. Love the store but might have been my last purchase from It's hot”
  • “Love it”
  • “ I love it. It's just what I was looking for. ”
  • “I am 100% satisfied with this purchase experience”
  • “The base of the ring was very thin, also the size of the diamonds pictured are way smaller than the actual ring. The seller excelled in communication and on time delivery.”
  • “If it's not broke don't fix it, great job. ”
  • “Very nice piece of jewelry for the price. I gave 4 stars only cause it was not as heavy as I expected. Overall I'm very happy with my purchase.”
  • Q: Do you have this in 14k gold?
    A: Yes, we can customize this Transformer’s Diamond Pendant in 14k Gold, to do this please contact our custom jewelry department by callings us 212-398-3123 or by clicking on the link provided: and filing form.

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  • Q: Do you sell just the engagement ring for this set ?
    A: Yes, we sell only the diamond engagement ring to this set under item code 802362 ( please take a look at the link provided):
    If you have any more questions or need any assistance with placing your order, please give us a call at 212-398-3123.

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  • Q: Can this ring be made with sapphires. I would like a black diamond one and a sapphire one
    A: Yes, we can custom make this diamond ring with sapphires for you. You can add to cart two of them and proceed to checkout, you will see an Additional Instructions box, please make a note there that one of them you would like to customize with sapphires.

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  • Q: Anyway I can buy this same ring with all white diamonds ?
    A: Yes, we do carry this ladies ring with all white diamonds, please take a look at item code 000002 :

    If you need any further assistance with placing your order you can give us a call at 212-398-3123 and one of our sales reps will be happy to assist you.

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  • Q: Do have the wedding band for this engagement ring ? I would love to buy the pair.
    A: Yes, we do carry the matching diamond wedding band for this engagement ring, under item code 000406:
    If you need any further assistance with placing your order you can give us a call at 212-398-3123 and one of our sales reps will be happy to assist you.

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Diamond Jewelry and Watches Coupons

Diamond Engagement Rings

Diamond Engagement Rings Propose with our one-of-a-kind diamond diamond engagement ring. Our Diamond Engagement Rings, are available in 14k-18k Gold and Platinum for any budget: from unique engagement rings to classic solitaire engagement rings.

Diamond Wedding Bands

Diamond Wedding Bands Show her your love with our Diamond Wedding Bands & Anniversary Rings. Selection includes women's & men's diamond wedding bands, anniversary rings and eternity bands each fully customizable per your request.

Gold Diamond Earrings

Gold Diamond Earrings Our Gold Diamond Earrings are designed to be a perfect fit for any occasion and include: Diamond Stud Earrings, Diamond Hoop Earrings, Diamond Solitaire Earrings, Men's Diamond Earrings and many others.

Diamond Education

Diamond Education

When choosing the one perfect loose diamond either for yourself or for your special someone you need to pay attention to the 4 C’s in order to make the right choice and an investment for life.

All Diamonds are carefully selected and cut to perfection to emphasize the dazzling beauty of a Diamond...


ItsHot Celebrities

Spotted a hot diamond watch around Snoop Dogg's wrist, but do not know where to find it? We at have come up with some of the best jewelry designs that has made us favourite to many celebs. We are frequently visited by celebs like Akon, Snoop Dogg, Kim Kardashian, Fat Joe, Trinna and many others. Visit today and check out the best diamond jewelry...

Jewelry Of The Week

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About ItsHot

We are a premier NYC jewelry company with an established storefront located in the heart of New York city's Diamond Jewelry district. We specialize in the creation and wholesale of a wide array of exquisite designs for Diamond Watches and Diamond Jewelry including Rings, Earrings, Bracelets, Necklaces, Pendants, and more. We are proud to present an extensive collection of uniquely designed items at highly Affordable, Factory-Direct prices. We offer a wide array of 10k, 14k and 18k gold that includes a selection of White, Yellow or Pink (also called Rose Gold or Red Gold), as well as sterling silver and platinum options. We strive for the highest degree of customer satisfaction by offering quality merchandise, amazing selection, incredible prices, and one of the leading customer service departments in the industry that delivers 24/7 customer support.

Our staff has 20 years of experience in the manufacturing and wholesale of fine pieces in new york city, Which has been the trend-setter for the newest and hottest designs for years. The team holds vast knowledge of workmanship and consumer needs that has helped us to develop a superior line of custom-made jewelry. Our present product line has over 20,000 distinctive items, and we are continually expanding. Our wedding collection includes unique engagement rings and diamond wedding rings and eternity bands, stunningly-crafted to suit your personal style. In addition, we are one of the leading manufacturers of men's adornments in the U.S. and maintain an assortment of his and hers diamond watches. Our team can help you to select the perfect diamond watch, ring, earrings, necklace, pendant or bracelet for yourself or that special person in your life. for those who like to live large, we also offer Hip-Hop Jewelry, Chains, and One-of-a-kind items made to finish off your designer look.

We also specialize in custom orders and can create anything from custom hip hop pendants to custom engagement rings to custom diamond watches, at factory-direct prices. Our reputation is known worldwide, with our exports going to canada, europe, south america and southeast asia. You can view the whole selection of jewelry and watches we offer online or anyone in the area is welcome to visit our nyc store and will receive the same superb service, paired with our vast selection and custom-made order options, all at a factory-direct more