Buy Diamond watches, diamonds, women’s and men’s diamond jewelry at top NYCs Diamond Jewelry Store

  • “Service was great.”
  • “Jennifer was a great help, I gave this watch to my father for christmas and he's absolutely loves it! He's a huge watch guy that wears one everyday so he will for sure be wearing this a lot! ”
  • “Great product”
  • “Just a little clearer on retail resale But other than that best value ”
  • “Great company with very quick dispatch 100/ pleasure ”
  • “The chain was not what I expected love the diamond cut that it has.”
  • “Gorgeous! Nothing else needs to be said.”
  • “Wonderful ring...great quality n wife loved it.think this will be my regular place to shop for jewelry ”
  • “Nicr ”
  • “very satisfied. very true to the photo image and details/”
  • “Ordering process was simple and easy. Shipping was was extremely fast! Would definitely recommend shopping at It's Hot”
  • “Wonderful service .we love our rings.the design is beautiful thank you.”
  • “The item is decent great gift for anytime of the year; birtgday, christmas etc. I'd recommend this item.”
  • “Excellent site love all the jewelry”
  • “A better clarity of diamonds you can see the ones that are in the watch cloudy ,but overall a nice Experience”
  • “Amazing Watch! Fast Shipping & Quality Diamonds!”
  • “I love my new watch I get compliments every time i wear it!. I definitely will be buying from this website again, no doubt!. ”
  • “Easy checkout process and extremely fast shipping! Just what my girlfriend wanted!”
  • “My wife and I love the watches.”
  • “Good job exactly what I expected. Continue the great service. ”
  • Q: Could I get this same exact chain with just 10k white gold, no rhodium plating?
    A: Yes, this black diamond necklace is available in 10K white gold without the black rhodium plating.

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  • Q: If the watch is to big, is there any way to make it fit my wrist? Could i possibly take it to a shop to make it smaller?
    A: Yes, the watch bracelet length can be adjusted.

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  • Q: Is it possible to just buy one stud earring rather than buying a pair?
    A: Yes, most earring styles are available as single earrings.

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  • Q: Can I get this ring without the center stone? I have a 1 ct stone I an looking for a setting. Really like this one. Thanks
    A: Yes, we can offer this ring as a setting (without the center diamond), the exact price depends on your center stone size and ring size.

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  • Q: can i have a pink, white, and black straps? if so thoses are the colors i want.
    A: Yes, you can. When placing your order on the checkout page where you enter your address and payment information you will see Additional Instructions box, please make a note there about the bands and we’ll make sure the watch with correct bands is shipped.

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Diamond Jewelry and Watches Coupons

Diamond Engagement Rings

Diamond Engagement Rings Propose with our one-of-a-kind diamond diamond engagement ring. Our Diamond Engagement Rings, are available in 14k-18k Gold and Platinum for any budget: from unique engagement rings to classic solitaire engagement rings.

Diamond Wedding Bands

Diamond Wedding Bands Show her your love with our Diamond Wedding Bands & Anniversary Rings. Selection includes women's & men's diamond wedding bands, anniversary rings and eternity bands each fully customizable per your request.

Gold Diamond Earrings

Gold Diamond Earrings Our Gold Diamond Earrings are designed to be a perfect fit for any occasion and include: Diamond Stud Earrings, Diamond Hoop Earrings, Diamond Solitaire Earrings, Men's Diamond Earrings and many others.

Diamond Education

Diamond Education

When choosing the one perfect loose diamond either for yourself or for your special someone you need to pay attention to the 4 C’s in order to make the right choice and an investment for life.

All Diamonds are carefully selected and cut to perfection to emphasize the dazzling beauty of a Diamond...


ItsHot Celebrities

Spotted a hot diamond watch around Snoop Dogg's wrist, but do not know where to find it? We at have come up with some of the best jewelry designs that has made us favourite to many celebs. We are frequently visited by celebs like Akon, Snoop Dogg, Kim Kardashian, Fat Joe, Trinna and many others. Visit today and check out the best diamond jewelry...

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About ItsHot

We are a premier nyc jewelry company with an established storefront located in the heart of new york city's diamond jewelry district. we specialize in the creation and wholesale of a wide array of exquisite designs for diamond watches and diamond jewelry including rings, earrings, bracelets, necklaces, pendants, and more. we are proud to present an extensive collection of uniquely designed items at highly affordable, factory-direct prices. we offer a wide array of 10k, 14k and 18k gold that includes a selection of white, yellow or pink (also called rose gold or red gold), as well as sterling silver and platinum options. we strive for the highest degree of customer satisfaction by offering quality merchandise, amazing selection, incredible prices, and one of the leading customer service departments in the industry that delivers 24/7 customer support.

Our staff has 20 years of experience in the manufacturing and wholesale of fine pieces in new york city, which has been the trend-setter for the newest and hottest designs for years. the team holds vast knowledge of workmanship and consumer needs that has helped us to develop a superior line of custom-made jewelry. our present product line has over 20,000 distinctive items, and we are continually expanding. our wedding collection includes unique engagement rings and diamond wedding rings and eternity bands, stunningly-crafted to suit your personal style. in addition, we are one of the leading manufacturers of men's adornments in the u.s. and maintain an assortment of his and hers diamond watches. our team can help you to select the perfect diamond watch, ring, earrings, necklace, pendant or bracelet for yourself or that special person in your life. for those who like to live large, we also offer hip-hop jewelry, chains, and one-of-a-kind items made to finish off your designer look.

We also specialize in custom orders and can create anything from custom hip hop pendants to custom engagement rings to custom diamond watches, at factory-direct prices. our reputation is known worldwide, with our exports going to canada, europe, south america and southeast asia. you can view the whole selection of jewelry and watches we offer online or anyone in the area is welcome to visit our nyc store and will receive the same superb service, paired with our vast selection and custom-made order options, all at a factory-direct more