Buy Diamond watches, diamonds, women’s and men’s diamond jewelry at top NYCs Diamond Jewelry Store

Diamond Engagement Rings

Diamond Engagement Rings Propose with our one-of-a-kind diamond diamond engagement ring. Our Diamond Engagement Rings, are available in 14k-18k Gold and Platinum for any budget: from unique engagement rings to classic solitaire engagement rings.

Diamond Wedding Bands

Diamond Wedding Bands Show her your love with our Diamond Wedding Bands & Anniversary Rings. Selection includes women's & men's diamond wedding bands, anniversary rings and eternity bands each fully customizable per your request.

Gold Diamond Earrings

Gold Diamond Earrings Our Gold Diamond Earrings are designed to be a perfect fit for any occasion and include: Diamond Stud Earrings, Diamond Hoop Earrings, Diamond Solitaire Earrings, Men's Diamond Earrings and many others.

Diamond Education

Diamond EducationWhen choosing the one perfect loose diamond either for yourself or for your special someone you need to pay attention to the 4 C’s in order to make the right choice and an investment for life.

All Diamonds are carefully selected and cut to perfection to emphasize the dazzling beauty of a Diamond.


CelebritiesSpotted a hot diamond watch around Snoop Dogg's wrist, but do not know where to find it? We at have come up with some of the best jewelry designs that has made us favourite to many celebs. We are frequently visited by celebs like Akon, Snoop Dogg, Kim Kardashian, Fat Joe, Trinna and many others. Visit today and check out the best diamond jewelry.

About ItsHot

We are one of the premier NYC jewelry companies with a store located at the heart of New York City's diamond jewelry district. We specialize in manufacturing and wholesale of diamond jewelry and diamond watch designs. We are proud to introduce our large selection of diamond jewelry with round diamonds and princess cut diamonds set in invisible setting in 10K, 14K, 18K white gold, yellow gold and pink gold (also called rose gold or red gold), sterling silver or Platinum. We strive for the highest degree of customer satisfaction by offering quality merchandise, the amazing selection and prices and one of the leading customer service departments in the jewelry industry with 24/7 customer support.

Our staff's 20 year experience in manufacturing and wholesale of fine diamond jewelry in New York City - which has been the trend setter for the newest and hottest designs for years, vast knowledge of workmanship and consumer needs has helped us to develop a fine line of diamond jewelry including men's and women's diamond rings, diamond earrings, diamond pendants, diamond bracelets, diamond bangles, and diamond necklaces in variety of precious metals including sterling silver, white gold, yellow gold, rose gold and platinum. Our jewelry product line has over 20 thousand different types of diamond jewelry and watches designs and we are constantly expanding. We are one of the leading manufacturers of men's diamond jewelry in the US. Our reputation is known worldwide with our exports going to the Canada, Europe, South America and Southeast Asia.

We also specialize in custom orders and can create anything from custom hip hop pendants to custom engagement rings at factory-direct price. Customers in NY are welcome to visit our NYC store.Read More